January Blues Just Like February Blues
The weather is being blamed for the terrible real estate market of January. If you look at this wonderous picture taken last night while the snow was furiously falling, you must admit that snow creates a fantasy world...but, does nothing to help sell homes!
And, according to the Illinois Association of REALTORS, Chicago-Metro area home sales took their worst one-month plunge since at least 1998. The trade group said on Monday that January sales of both single-family homes and condos were off 34 percent, compared to the same month in 2007.
Thirty-four percent? That’s over a third of the market, which leaves 66 percent of all properties on the market unsold. Ouch!
And, here’s one reason why according to the Chicago Tribune:
“She, (the seller) too, blames January weather for dampening buyer enthusiasm. But she says she isn't in any particular hurry, and says she's sticking close to that asking price because it reflects how much profit she'll need in order to buy the suburban townhouse she has in mind, rather than what the market will bear in her neighborhood…”
The first rule of pricing that agents learn, is you don’t price the property at X because the seller NEEDS that amount. The market doesn’t work that way. Probably also explains why she hasn’t had one showing in the past two months.
If you really want to sell in today’s market, you must price your property at or below fair market value. It’s the only way you’re going to attract buyers, unless you want your property to remain unsold for years!
We will not be able to reach a bottom until these unrealistic seller are off the market. There’s too much inventory and competition.
But, for you buyers, now is an exciting time. Lots of properties; lots of seller concessions. That’s if, you can get a mortgage. Lenders and their underwriters are asking that your application include either your first-born or favorite pet. Well, almost.
Labels: Chicago Metro real estate slow down, Eileen Landau, harder lender requirements, Move UP to Naperville, pricing to sell, snow affects showings
